{"id":573,"date":"2020-03-13T18:02:12","date_gmt":"2020-03-13T18:02:12","guid":{"rendered":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/?post_type=solution&#038;p=573"},"modified":"2020-05-26T22:07:38","modified_gmt":"2020-05-26T22:07:38","slug":"web-and-sem-campaigns","status":"publish","type":"solution","link":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/web-services\/digital-marketing\/web-and-sem-campaigns\/","title":{"rendered":"Web and SEM campaigns"},"content":{"rendered":"<div class='introtext'>\n    <p><strong>Web advertising campaigns<\/strong><\/p>\n<p>Google Ads, Facebook, Instagram, Linkedin and Pinterest.<\/p>\n<\/div>\n\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"what-is-a-web-campaign\">\n<h2 class=\"wp-block-heading\">What is a web campaign?<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>Internet advertising has changed a lot over time. The Internet, as an advertising medium, has only grown in power and efficiency. Reaching users has never been easier. Analyze the return on investment too. So the question is, what are your advertising goals? A web campaign will be all the advertising and marketing processes put in place to achieve these objectives.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"vortex-approach\">\n<h2 class=\"wp-block-heading\">Vortex&#8217; approach<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>Vortex Solution focuses its advertising efforts on the most popular platforms: Google Ads, Facebook, Instagram, LinkedIn and Pinterest. Our approach is turnkey. Our team will take care of the conception, the design and the implementation as well as the performance monitoring. We recommend a collaborative and transparent approach, built around a turnkey service. A web marketing specialist will accompany you throughout your web campaigns and will be your main point of contact. Reduce intermediaries, increase relevant actions. This is our philosophy.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"transparency\">\n<h2 class=\"wp-block-heading\">Transparency<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>Our specialists will put in place clear action plans that are consistent with your goals. You will have access to a dashboard allowing you to monitor the performance of your campaigns. Our products are scalable: our specialists will ensure that campaigns are optimized based on their performance. It is a constant work of analysis, adjustments and follow-ups.<\/p>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"platforms\">\n<h2 class=\"wp-block-heading\">Platforms<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>Among the most popular platforms, we work with:<\/p>\n<\/div>\n\n<div class=\"wp-block-list wrapper wrapper--xs\">\n<ul class=\"wp-block-list\"><li><strong>Google Ads<\/strong> allows us to display it on its various networks (Search, Display, Video, Shopping, etc.). Your web advertising goals may also benefit from visibility on other platforms.<\/li><li><strong>Facebook <\/strong>and <strong>Instagram <\/strong>allow you to reach users beyond the explicit requests made on Google. The targeting tools are very advanced and they make it possible to identify specific audiences. Advertising management is also done via the same interface.<\/li><li><strong>LinkedIn <\/strong>is a platform of choice for high-level professional displays. It is possible to target certain people based on their field of expertise, their current job, their sector of activity. It\u2019s a platform that benefits from being discovered.<\/li><li><strong>Pinterest <\/strong>offers very attractive advertising options when it comes to presenting your products to \u201cin-market\u201d users. The thumbnail and catalog system allows for advertising placement rivaling DIY options offering a simple and consistent vision of your brand and its products.<\/li><\/ul>\n<\/div>\n\n<div class=\"wp-block-heading wrapper wrapper--xs\" data-title=\"do-you-want-to-be-well-positioned\">\n<h2 class=\"wp-block-heading\">Do you want to be well positioned?<\/h2>\n<\/div>\n\n<div class=\"wp-block-paragraph wrapper wrapper--xs\">\n<p>Almost all experiences on the net start with a search engine. It is imperative to be placed advantageously on Google or Bing to be successful in business. Let your customers see and find you!<\/p>\n<\/div>\n\n<div class=\"wp-block-list wrapper wrapper--xs\">\n<ul class=\"wp-block-list\"><li><strong>Google Ads<\/strong> nous permet d\u2019y afficher sur ses diff\u00e9rents r\u00e9seaux (Search, Display, Video, Shopping, etc.). Vos objectifs publicitaires Web peuvent aussi b\u00e9n\u00e9ficier d&#8217;une visibilit\u00e9 sur d\u2019autres plateformes.<\/li><li><strong>Facebook<\/strong> et <strong>Instagram<\/strong> permettent de rejoindre des utilisateurs au-del\u00e0 des requ\u00eates explicites faites sur Google. Les outils de ciblage sont tr\u00e8s avanc\u00e9s et ils permettent de cerner des audiences pr\u00e9cises. La gestion publicitaire se fait en plus via une m\u00eame interface.<\/li><li><strong>LinkedIn<\/strong> est une plateforme de choix pour les affichages professionnels de haut niveau. Il est possible de cibler certaines personnes en fonction de leur champ d\u2019expertise, de leur emploi actuel, de leur secteur d\u2019activit\u00e9. C\u2019est une plateforme qui gagne \u00e0 \u00eatre d\u00e9couverte.<\/li><li><strong>Pinterest<\/strong> offre des options publicitaires tr\u00e8s int\u00e9ressantes quand vient le temps de pr\u00e9senter vos produits \u00e0 des utilisateurs \u00ab\u202fin market\u202f\u00bb. Le syst\u00e8me de vignette et de catalogue permet un placement publicitaire rivalisant avec les options DIY offrant une vision simple et coh\u00e9rente de votre marque et de ses produits.<\/li><\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What is a web campaign? Internet advertising has changed a lot over time. The Internet, as an advertising medium, has only grown in power and efficiency. Reaching users has never been easier. Analyze the return on investment too. So the question is, what are your advertising goals? A web campaign will be all the advertising &hellip; <\/p>\n<p><a class=\"btn btn--secondary\" href=\"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/web-services\/digital-marketing\/web-and-sem-campaigns\/\">Read more<\/a><\/p>\n","protected":false},"parent":571,"menu_order":8,"template":"","class_list":["post-573","solution","type-solution","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/solution\/573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/solution"}],"about":[{"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/types\/solution"}],"version-history":[{"count":6,"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/solution\/573\/revisions"}],"predecessor-version":[{"id":1796,"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/solution\/573\/revisions\/1796"}],"up":[{"embeddable":true,"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/solution\/571"}],"wp:attachment":[{"href":"https:\/\/vortexsolution.wpbeta.vortexdev.com\/en\/wp-json\/wp\/v2\/media?parent=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}